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Cookie policy

What cookies we use, why, and how to control them.

This page lists the cookies and similar technologies we use on Smart Guide Daily, what they do, and how to manage them. It complements our Privacy Policy.

1. What is a cookie?

A cookie is a small text file stored on your device by your browser when you visit a website. Cookies allow sites to remember information about your visit — such as your preferred language, whether you have consented to certain features, or which pages you have viewed — to improve your experience and, in some cases, to deliver personalised advertising.

This policy also covers similar technologies such as web beacons, pixel tags, and local storage, which work like cookies in practice.

2. Cookie categories on this site

Strictly necessary cookies

These cookies are required for the site to function. They cannot be refused without breaking core features. They include:

Lifetime: session or up to 12 months.
Legal basis: legitimate interest (essential operation).

Analytics cookies

If analytics is enabled on the site, we may use tools (such as Google Analytics or a privacy-respecting alternative) to understand how visitors find and use the site. These cookies allow us to count visits, identify popular articles, and detect technical issues.

Lifetime: up to 25 months.
Legal basis: consent.

Advertising cookies

When advertising is served on the site, third-party advertising services — primarily Google AdSense — may set cookies and similar identifiers. These cookies allow Google and its partners to:

For users in the European Economic Area, the United Kingdom, and Switzerland, advertising cookies require explicit consent collected through a Google-certified Consent Management Platform compliant with the IAB TCF, in line with Google's EU User Consent Policy.

Lifetime: varies; up to 24 months for some Google cookies.
Legal basis: consent.

Embedded content cookies

Articles may occasionally embed media from third-party platforms (videos, social media posts, podcast players). These embeds may set their own cookies as soon as the page loads. The privacy practices of those platforms are governed by their own policies, not by ours.

Legal basis: consent or legitimate interest, depending on the platform.

3. How to control cookies

Through the consent banner

On your first visit, a banner appears at the bottom of the screen offering you the choice to accept all cookies, reject all non-essential cookies, or pick categories individually. Refusing cookies is as easy as accepting them — there is a clear "Reject all" option, and the banner does not use deceptive design.

You can change your choices at any time by clicking the "Manage cookies" link in the site footer.

Through your browser

You can also control cookies directly in your browser settings. Most browsers allow you to:

Help pages for major browsers:

Opting out of personalised advertising

Independently of cookie consent, you can opt out of personalised advertising via:

4. Updates

We may update this cookie policy as the cookies we use change. The "last updated" date below tells you when the most recent change was made.


Last updated: May 2026.